Marketing

The $355 million SAC Federal Credit Union in Nebraska said this week it is already getting positive feedback on a new logo and rebranding campaign, its first in 20 years, to convey a softer military tone while emphasizing CU vs bank awareness.

Two members recently had their $10,687 auto loan and $4,998 home improvement loan paid off thanks to Southwest 66 Credit Union.

The $450 million First Citizens' Federal Credit Union of New Bedford, Mass., will unveil a new logo, tagline and new colors Monday as it marks a calibrated effort to remake the CU into one more tech-oriented.

Seeking to aid the state's battered economy, Arizona State Credit Union said it has launched what it calls the "first ever social media Website" designed to assist laid off state, university and other employees find jobs.

The "iBelong" awareness campaign, launched in 2007 by the Pennsylvania Credit Union Association and now in two other states, is spreading next week to Vermont with a TV ad blitz being licensed by the Association of Vermont Credit Unions.

The $224 million Fairfax County Federal Credit Union has launched a more than $500,000 Spanish language media campaign to promote the credit union to the regions Spanish speaking residents.