The $355 million SAC Federal Credit Union in Nebraska said this week it is already getting positive feedback on a new logo and rebranding campaign, its first in 20 years, to convey a softer military tone while emphasizing CU vs bank awareness.

"You can say based on our surveys, we've taken a middle ground among military oriented credit unions in sticking to our name but working to alter perceptions that you don't have to be a member of the military to join," explained Gail DeBoer, president/CEO.

The community-chartered CU, located in Bellevue, an Omaha suburb, and which started on-base from the Strategic Air Command, debuted its new logo and new marketing materials in TV billboards, online, all appearing last month. The ads stress CU vs bank differences as member owned and also touch on the ease in joining.

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