The $224 million Fairfax County Federal Credit Union has launched a more than $500,000 Spanish language media campaign to promote the credit union to the regions Spanish speaking residents.

The credit union attracted additional money for the campaign after the National Credit Union Foundation made the credit union an innovation grant of $99,900. The credit union used that grant money to attract $430,000 in support from Spanish language affiliates of CBS radio, Cox Cable, Telefutura, Univision, and WJAL TV.

"The launch of our media campaign in January has already resulted in 17% of our new members coming from Hispanic origins and 60% opening checking accounts," reported Matthew Kaudy, Chief Marketing Officer for the credit union. "I am forecasting the trend to continue upward as the frequency of our message continues to increase and we continue to expand our messages through additional channels."

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.