Marketing

Credit union interest in social networking picked up steam this week with the $1.6 billion Michigan State University of East Lansing, one of the nation's more active participants, signing up with YouTube.

The NCUA flap in February over credit unions making sometimes unflattering comparisons of competitors in print or online surfaced again Friday with the issue being raised by the same California CU slapped for using Bauer Financial ratings on its Web site.

The online networks picked up some new credit union additions this week: CUNA and the Missouri Credit Union Association.

Northern Colorado credit unions continued Wednesday to reap a spurt in deposit and loan business with new soundings about CUs as safe havens following last Friday's failure of the largest bank in Greeley, a city of 75,000.

The $355 million SAC Federal Credit Union in Nebraska said this week it is already getting positive feedback on a new logo and rebranding campaign, its first in 20 years, to convey a softer military tone while emphasizing CU vs bank awareness.

Two members recently had their $10,687 auto loan and $4,998 home improvement loan paid off thanks to Southwest 66 Credit Union.