Marketing

First Tech CU may have gone nuts with its squirrely new marketing campaign.

The well-tested "trust" theme, so common in the marketing lexicon of credit unions pushing loan and member growth, gains some prominence this month as part of a major CUNA retooling of its product and service promotion.

It's been nearly nine months since the collapse of Washington Mutual Bank of Seattle and its takeover by JPMorgan/Chase Bank and the still incomplete computer conversion is providing an image windfall for credit unions, CU leaders maintain.

Arizona credit unions remain "on the front lines" in the nation's economic slump but they have been active participants in CUNA's grassroots campaign to draw NCUA and Congressional attention to protecting CU survival, a leading CUNA executive said Friday.

While more small businesses are establishing a presence on Facebook, Twitter, Linked-In and MySpace, nearly half still rely on traditional methods to promote their companies, according to a survey.

For its latest member referral program North Jersey Federal Credit Union has teamed up with State Fair Meadowlands.