Clearview Federal Credit Union has got local college students texting.
Exploring some nontraditional methods of reaching out to younger members, the credit union hosted an awareness campaign at Robert Morris University and California University of Pennsylvania during their 2008 football seasons.
The credit union teamed up with text messaging promotional firm SMaSh to help broaden its youth member base while building awareness of financial services. Given the popularity of texting, the SMaSh application is designed to go beyond just voting or keeping in touch with friends by creating the equivalent of Internet cookies for text messaging, in terms of interactivity and personalization. In addition, SMaSh tracks the interactions, keeping a log of all communications including cell phone numbers.
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