Marketing

Piedmont Aviation Credit Union is accentuating the positive with its new name Piedmont Advantage Credit Union.

The agency is launching a multimedia ad campaign on the safety of credit union deposits during this weekend's NCAA men's and women's basketball tournaments that are airing on CBS.

A picture has been worth $1,100 for Kinecta Federal Credit Union member Rebecca Lin.

The Golden 1 Credit Union believes showing that the credit union is part of the larger community is the way to stand out in the particularly competitive California market.

The California credit union that removed a controversial web ad suggesting its safety/soundness record was superior to competing CUs and banks decried "economic terrorism" Monday erecting a "no to bailout" sign in front of its main branch.

Aiming to blunt negative fallout from the closing of Central States Mortgage Corp., the Wisconsin Credit Union League said the problems at CSMC are an anomaly as distinguished from a "healthy growing industry with a strong performance in 2008."