Marketing

After 70 years, there is a new name on the horizon for Teachers Federal Credit Union.

Shell Federal Credit Union is sharing its 'green' commitment through its newly revamped Web site, www.shellfcu.org.

In its bid to reach out to younger members, GTE Federal Credit Union has come out swinging, tapping Major League Baseball's Tampa Bay Rays third-baseman Evan Longoria as its U22 spokesperson.

In a matter of community service, 1st Financial Federal Credit Union of Wentzville, Mo. has gone to the dogs.

The ongoing cutback on travel and conference expense took another victim this week. The Marketing Association of Credit Unions said it is canceling its annual San Antonio convention next month and replacing it with online programming.

Credit union interest in social networking picked up steam this week with the $1.6 billion Michigan State University of East Lansing, one of the nation's more active participants, signing up with YouTube.