Marketing

Coast Capital Savings, Canada's second largest credit union, is giving consumers the chance to sign a eight feet by ten feet greeting card "thanking" banks for the $3 billion in fees they supposedly charge each year.

FORUM Credit Union of Indianapolis said its annual "Symposium" seminar, a popular event among Midwest CUs for examining industry trends, is undergoing a low-cost remake allowing attendees to pick speakers and the agenda.

Trying a new marketing theme a 50+ member consortium of Washington State credit unions have launched a statewide TV/newspaper/online campaign under the title, "membership means something."

The $250 million Glendale Area Schools Federal Credit Union bowed to NCUA pressure Monday and discontinued what the regulator deemed an offending safety and soundness ad that put competitors in a negative light.

With an emphasis on doing more with less, Summit Credit Union has kicked off Project Money.

The NCUA made clear Friday it expects to follow through on a request to a Los Angeles credit union to delete a safety/soundness ad from its Web site on grounds CU messaging on unsafe banks runs counter to regulations.

Claiming a free speech right, a Los Angeles credit union said Thursday for the moment it is keeping a controversial safety/soundness ad on its Web site despite an NCUA request to pull it down.

Getting to the heart of things is a passion for Ben Morales, whether it's making the most of his credit union's core processing system or helping his employer focus on the core values of being a credit union in the first place.