BancVue is jointly funding the KASASA marketing effort in Season FCU's community because Seasons is the first CU in the area to begin offering the products. But CEO Gabriel Krajicek said that eventually BancVue wants to combine marketing budgets of local institutions using KASASA to market the products."What we found is that, on their own, no local community bank or credit union is going to have the marketing budget to match one of the big national banks in its community," Krajicek explained."But if the financial institutions offering KASASA products are willing to work with us and let us combine parts of their marketing budgets with the parts of marketing budgets from other institutions offering KASASA, we can build a marketing budget which is bigger than anything a national bank can bring that area," he said.–[email protected]
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
