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Denver Community CU Serves Up Real Reasons to Join

Denver Community Credit Union has found there is no such thing as too much honesty. Its blunt series of three videos that peel away the typical marketing buzzwords to reveal the real reason why people should join the credit union have been a hit. Released on YouTube, airing in branches and on the Denver Community CU website, the spots deliver the messages with a mix of kinetic typography and an edgy voiceover rant designed to connect with Gen Y. Incensed over the big bank bailouts, the credit union’s marketing team, including manager Bradley Blue and marketing/social media specialist Nicole Anguiano, started talking about how much fun it would be to just be real and upfront about their motivation.

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