Marketing

Not only was October Co-op Month and Breast Cancer Awareness Month, but credit unions around the world found creative ways to celebrate International Credit Union Day on Oct. 21.

John Farr recently walked away with more than a new car purchase. The member of CSRA Credit Union, a division of Associated Credit Union, won $5,000 in gold in a campaign drawing.

An e-statement enrollment contest held by a Michigan-based core processing CUSO resulted in more than 9,000 new users at 60 participating credit unions.

Grow Financial FCU's student microsite has brought the Tampa, Fla.-based credit union new business-as well as some industry accolades.

LAS VEGAS -- Fifth Third Bank's cool new ad campaign had gone viral, generating hundreds of thousands of views across the country by people amused by the antics of Kyle the clueless college kid.

Only two financial institutions are left on the planet: one bank and your credit union. You are surrounded by nothing but Gen Yers, aged 14-34.

CoastHills Federal Credit Union has rolled out what it says is the first integrated mobile marketing and banking smart phone application offered by a credit union.

While Kentucky credit unions are performing higher than the national average in a number of areas, the cooperatives were challenged by CUNA Mutual Group to seek out more growth strategies.