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The U.S. economy, while showing some signs of improvement, remains lackluster. The credit union industry and your credit union specifically are faced with a variety of economic and legislative challenges. Concerns with loan demand and loan quality may be dominating your ALCO discussions. Let’s face it; these are tough times to be a strategic leader at a credit union. It makes you wonder why you got into this business in the first place. But we all know it comes down to one word: Passion.

Peter Westerman

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Credit Union Times

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