Marketing

After the NCUA remade the corporate system, the Pennsylvania Credit Union Association wasted no time in renewing its financial commitment to iBelong, its three-year-old awareness campaign aimed at growing CU membership.

PSCU Financial Services has reported that a sweepstakes offering allowed participating CUs to boost their members' use of online bill pay 17.8% during a two-month promotion.

The $629 million Clearview Federal Credit Union of Pittsburgh is again going for a snappy promotion in 2010--the giveaway of special "rally" towels at hometown sports events at Robert Morris University.

More than 9,000 credit union members got e-statements and one won a Wii in a contest sponsored by a Michigan-based CUSO.

Biz Kid$, the industry-funded and nationally syndicated financial education program on PBS,

When it comes to marketing today, whether at the local or national level, online or offline, knowledge of consumer behaviors and life events has become an essential tool for customer acquisition and retention. Because these life events

Spread the word to young people in your area that, like buying locally grown food from a farmer's market or purchasing fair trade products, joining your credit union is another way they can vote with their dollars to make the world a better place.

After 52 years Baptist Hospital Credit Union has reinvented itself as Life Credit Union.