Marketing

A+ Federal Credit Union recently saw more evidence behind the power of marketing, especially to a demographic such as baby boomers with millions of them set to retire this year.

Nuclear waste and excessive government spending are often considered net negatives, but both subjects helped CUNA win awards from the professional society of political consultants.

Credit unions are slowly navigating their way to connect with members online.

The $837 million Unitus Community Credit Union has begun to promote itself as a remaining source of free checking accounts.

The $3.7 billion Patelco Credit Union rolled out simultaneous marketing campaigns Tuesday, one on a “trust your CU” theme and the other spontaneous cash giveaways using a “Patelco Pays Your Way” pitch.

While the nation’s attention still remains focused on the Wisconsin union-legislative fight, the state’s credit unions have been quietly helping member businesses and employees cope with the economic fallout through literacy efforts being promoted this week.

At this years Governmental Affairs Conference, CUNA will be going live with a new consumer siteaSmarterChoice.org, which may help put credit unions on more consumers radars.

The big buzz words this year are "member engagement" and "engagement banking." But do they denote a new concept or a case of what old being new again?