Marketing

The success of BECUs viral University of Washington gold debit card campaign is not necessarily a cue for every credit union.

This article could be called Beyond Interchange Fees. The changes that may come with a cap on interchange fees will be mastered by most credit unions. What this article zeroes in on are the very real threats that may imperil the very existence of many credit unions.

SAN ANTONIO — Social media is already having a direct impact in the way credit unions communicate, with or without a strategy.

Tarheel CUs may soon be able to entice savings by offering grand prizes to members in a statewide lottery.

The Members Group cites results, urges issuers to retain and boost rewards programs.

The Members Group cites results, urges issuers to retain and boost rewards programs.