A simple video with a few people singing the University of Washington's fight song, "Bow Down to Washington," has got people lining up for BECU's UW gold debit card.
It probably helped that it was only on YouTube and its featured singers were famous UW alumni, including Boston Celtics star Nate Robinson, two-time Super Bowl champion Damon Huard and musician Kenny G.
The viral campaign was a collaboration between BECU, University of Washington Athletics and Alumni Association, Colehour+Cohen (which produced and directed the video) and PR and advertising agency DNA. Shot and edited over a three-and-a-half-week period in late January and early February in Seattle and Los Angeles, the video has gone viral with over 30,935 views and the Seattle-based credit union has issued some 13,000 UW gold debit cards.
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