SAN ANTONIO — A nationally recognized marketing expert reversedsome myths for CU executives attending PSCU Financial Services' workshop lastweek.
Stan Slap, a leadingmarketing and business consultant and bestselling author of “BuryMy Heart at Conference Room 8,” told the executives that threeelements are key to their marketing and growth efforts through thecurrent economic downturn.
First, CUs should understand that they do not create theirbrand, their members do and that the brand encompasses not justtheir products and services but how they conduct business, Slapsaid.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
