Marketing

Consistently bringing new products and services to your members is good. Understanding how to effectively market them is even better

Rebranding calls for attention to foundations of organization getting the makeover, marketing expert tells MDCCUA.

Attendees at the 2011 Marketing Association of Credit Unions' annual conference share how the lessons learned there will be applied at their credit unions. The conference was June 1-3 at the Westin Market in San Francisco.

Speaker says social media without strategy is like tool without a purpose.

SAN FRANCISCO — Are credit unions making the most of their key trading currencies of data and information?

SAN FRANCISCO — Loan growth, compliance concerns and the interchange cap were on the minds of marketers at a MAC forum.