The industry's recent revved-up marketing pitch to "drop-ditch-dump" a bank is getting stoked this holiday weekend with a newly launched TV/radio/billboard and airplane banner blitz by the $1.2 billion BayPort Credit Union of Newport News, Va.
The "Ditch Your Bank" campaign formally debuted a month ago using a website and small classified-type ads in addition to radio/TV spots. BayPort is looking for a 20% jump in new accounts by the year's end, said Monte Crowl, vice president of marketing.
As part of the Fourth of July promotion, the CU and a local radio station are giving away $20 free gas on Saturday with CU staffers doing the pumping and plugging their institution at a Hampton Roads outlet.
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