Marketing

If I were head of marketing at a credit union, “Purveyors of the American Dream” would be the institution’s tagline. It’s simple. It conveys what the financial institution can do for its members.

North Carolina last week became the latest state to achieve progress on allowing credit unions to start offering a Save to Win savings sweepstakes program.

With more than $350 billion in assets, affluent investors unhappy with their current employer-sponsored retirement plans have no misgivings about moving their funds elsewhere.

Members of Christian Financial Credit Union will get the chance to pitch their business ideas through a new contest.

One of the inspirations behind creating a statewide lending brand that would be easily recognized by small business owners in Michigan evolved from conversations with local trade groups.

ANAHEIM, Calif. — CO-OP Financial Services' annual THINK conference has become known for bringing speakers from outside the CU industry to share a different perspective on credit unions and how to solve CU industry challenges. This year was no exception.