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MAC Marketers: Taking the Lessons Home

By Myriam DiGiovanni

Attendees at the 2011 Marketing Association of Credit Unions' annual conference share how the lessons learned there will be applied at their credit unions. The conference was June 1-3 at the Westin Market in San Francisco.

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June 02, 2011

Onsite Coverage: MAC Hot Topics Include Interchange, Compliance, Loan Growth

SAN FRANCISCO — Loan growth, compliance concerns and the interchange cap were on the minds of marketers at a MAC forum.

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June 02, 2011

Onsite Coverage: MAC Attendees Advised to ‘Fail Fast and Fail Cheap’

SAN FRANCISCO — MAC 2011 Annual Conference attendees were told to “fail fast and fail cheap" when testing marketing ideas.

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June 02, 2011

Onsite Coverage: Eloquent Online’s Dias Gets Marketing Confab Going

SAN FRANCISCO — The Marketing Assocation of Credit Unions kicked off its annual conference with some song and branding advice.

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May 31, 2011

Web Outreach Works for Heartland Credit Union

A monthly On the Money financial education column on Patch.com has helped Heartland Credit Union connect with Inver Grove Heights locals.

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May 31, 2011

Patelco Debuts Investment Service for CUs

Patelco Credit Union has rolled out a new service that allows members to invest in mutual funds for as little as $5 at a time.

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May 23, 2011

Credit Unions: Purveyors of the American Dream

If I were head of marketing at a credit union, “Purveyors of the American Dream” would be the institution’s tagline. It’s simple. It conveys what the financial institution can do for its members.

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May 23, 2011

N.C. Senate Passes Raffle Bill

North Carolina last week became the latest state to achieve progress on allowing credit unions to start offering a Save to Win savings sweepstakes program.

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Marketing

Top Marketing Stories

MAC Marketers: Taking the Lessons Home

Onsite Coverage: Use Social Media With Strategy or Waste Your Time and Members’

Onsite Coverage: Gartner Analyst Tells MAC Session to Look Beyond the Now

Recommended Just For You

Marketing Stories

Onsite Coverage: MAC Hot Topics Include Interchange, Compliance, Loan Growth

Onsite Coverage: MAC Attendees Advised to ‘Fail Fast and Fail Cheap’

Onsite Coverage: Eloquent Online’s Dias Gets Marketing Confab Going

Web Outreach Works for Heartland Credit Union

Patelco Debuts Investment Service for CUs

Credit Unions: Purveyors of the American Dream

N.C. Senate Passes Raffle Bill