The 32,500-member Sooper Credit Union in Arvada, Colo., hasfound a technique for helping market its mortgageproducts.
In addition to its more familiar postcard and targeted emailcampaign to market mortgage loans, the CU also added a personalizedURL, or PURL, to introduce members to mortgage services.
PURLs are URLs that often incorporate the member's name and leadto Web pages that are personalized to them and which offer themmessages especially aimed at their interests, explained DonnaOgorek, vice president of marketing and business development atSooperCU.
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