The $1 billion Gesa Credit Union, a pioneer of the latest "ditch your bank" branding effort, has no problem with the widening industry campaigns of bank-bashing.
"We say welcome to the party," said James Delyea, senior vice president of the Richland, Wash., CU, which last fall wound up a four-month online blitz that Delyea said brought in about 700 members and was keyed off the spate of negative media coverage.
Separately, this week, DitchYourBank.com Inc., a Minneapolis-based marketing affiliate of The FoolProof Initiative, said it has added two complete consumer websites to its own national "Ditch" campaign."
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