Expert Opinion

Member-centricity, putting the member first and at the center of everything that you do, sounds simpler than it really is.

Credit unions need good designs, creative ideas and niche audiences that they understand well.

This year's lending climate brings additional risk, therefore CUs must utilize more data in their lending decisions.

CUs must rethink the way they test software and adopt an automated platform that can ensure stable, secure service.

Happy, well-trained, well-equipped and highly motivated employees tend to provide exceptional member service.

CUs must acknowledge the emotional and physical toll fraud takes on members, and focus on fraud prevention tools.