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Key Trends in Member-centricity for Credit Unions of All Sizes

Member-centricity, putting the member first and at the center of everything that you do, sounds simpler than it really is.

By Preetha Pulusani | February 10, 2023 at 09:00 AM
Businesswoman pressing face emoticon on virtual touch screen at smartphone .Customer service evaluation concept. Source: Adobe Stock

Member-centricity issues will impact financial institutions of all sizes in 2023 and beyond, making it crucial that these institutions ensure it is an area they are focusing on. It’s important to define member-centricity. In this case, “member” is being used universally but is equivalent to a credit union member, consumer, an account holder at a financial institution or any individual that is a future prospect to purchase a financial product or service.

Member-centricity sounds simpler than it really is: It means putting the member first and at the center of everything that you do.

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