Expert Opinion

Investments held by U.S. credit unions fell $36.2 billion since September 2022, Callahan reports.

CUs need to rethink their communication approach, provide members with relevant data and offer a financial roadmap.

Quit applying duct tape to your deposit leaks and look for unique ways to attract dollars.

A well-executed financial awareness training program offers all the knowledge, tools and resources employees need to take control of their financial future and ease their stress.

CUs play a key role in helping the unbanked and underbanked strengthen careers, build wealth and achieve financial freedom.

The most successful CUs will concentrate on strategies and investments that will help them attract and retain members.