News

TAMPA, Fla. -Tampa Bay Federal Credit Union is hoping a "less is more" strategy with its new logo and identity as "Tampa Bay Federal" will help it stand out from the competition. "At Tampa Bay Federal, we believe we have to say a lot, in just a very few words....

BEAVERTON, Ore. - First Tech Credit Union is revamping its brand image with a new logo, Web address and tagline of "Think Forward". Research showing that the credit union's previous tagline, "Banking Outside the Box" was now perceived as dated prompted the change. "We've grown rapidly in the past few...

MADISON, Wis.-A special edition of CUNA's Home & Family Finance magazine examining the bankers attacks and defending credit unions has been so popular it required a second printing. The initial 80,000 copies sold out almost immediately, according to CUNA, and an additional press run of 200,000 has been ordered to...

COLORADO SPRINGS, Colo. - Ent Federal Credit Union has recently partnered with Colorado-based PRACO Public Relations Advertising Company to help position the credit union to better serve its expanded charter to underserved populations in Denver, Adams and Arapahoe Counties. PRACO will provide a full spectrum of advertising, public relations and...

CHARLOTTE, N.C. - With these ads Charlotte Metro Credit Union is hoping a disguise will help to get some kids' attention. The quirky awareness campaign focuses on how any teen or child can take advantage of credit unions-even bankers' kids. The "Next Generation" ads start running this month in My...

LENEXA, Kan. - Created a little over two years ago, Beyond Marketing, LLC has made an impact on credit unions as the first full service marketing credit union service organization. As CEO of both Beyond Marketing and CU Holdings Inc., a wholly-owned subsidiary of Mazuma Credit Union, Lisa Renner says...