News

KENTWOOD, Mich. - If credit unions are to be optimally competitive, they'll have to be willing to put aside "old" methods of measuring productivity and be able to innovate to reach members and learn how they use financial services. That's the thinking behind CU*Answers' development of CU*Base Member Relationship tools...

CUNA's 2004 Governmental Affairs Conference produced some memorable moments. For full coverage see pages 22-27, plus a special pictorial on page 10.

Learn how Navy Federal has made its call center a retail delivery haven and one credit union tapped its community ties to build brand awareness in the Marketing/Retail Delivery Special Report on pages 20-21.

MADISON, Wis. - With the U.S. Census Bureau reporting that minorities make up one-third of all Americans and are expected to grow to one-half by 2050, CUES has launched Multicultural Marketing: Opportunity for Growth. Written by Diversity Consultant/EthnoConnect President Michael D. Lee, the guide offers practical detailed advice on the...

OLYMPIA, Wash. - A new advertising campaign for Washington State Employees Credit Union is making the most of its latest branch locations. The "Close to You" awareness campaign plays up WSECU's brand promise of "making members' lives easier." Launched using outdoor boards and transit displays, the campaign designed by communications...

FLINT, Mich. - Dort Federal Credit Union has taken a little "Hometown Pride" and turned it in to a successful brand awareness campaign. At a time when the town of Flint was under some scrutiny by the media regarding the municipality's political and financial challenges, the $285-million credit union decided...

HARRISBURG, Pa. - Pennsylvania State Employees Credit Union is revamping its marketing department. For 2004 the overall department approach will use the concept of Integrated Marketing Communications (IMC). IMC coordinates all communications into one unified message coming from the various units within the department to ensure repetition and consistency of...

PENSACOLA, Fla. - When it comes to retail delivery the call center can sometimes be overlooked, but not at Navy Federal Credit Union. The world's largest credit union has made its first inbound remote call center, which opened its doors this past November, an employee-focused environment literally designed to increase...