News

BINGHAMTON, N.Y. - For the third straight year, the Southern Tier Credit Unions' Public Relations and Marketing Council (PRMC) took first place honors by raising the most funds during the annual Mom's House "Rocker-thon." For its contribution of more than $1,700, the PRMC was awarded a $100.00 gift certificate to...

LAKE FOREST, Calif. - PSB The Marketing Supersourcer has launched a new "Switch Kit" Program to help set credit unions apart from the competition. The customizable program emphasizes the ease and convenience of converting an account from one existing institution to another. "With real growth of financial service products at...

BOSTON - The latest offering from Kowal Associates, a contact center consulting firm, hopes to provide a 360-degree call center view. The Contact Center Review 3600 highlights areas where the contact center is performing well, identifies performance gaps and outlines what changes need to be made to achieve the desired...

CHICAGO - Today's Chicago Woman Business Magazine has named Kirsten Osolind, founder of re:invention a brand image consulting firm, one of the city's Savviest Singles of 2003. Osolind recently launched her firm to offer such services as strategic planning, competitive auditing, client business development, marketing promotions, and position-driven communication programs...

MODESTO, Calif. - Valley First Credit Union has literally breathed life into its preteen club Planet M with a life-size version of HANC. Taken from the main character of Liberty Marketing Services' popular Planet M, eight-foot HANC (Human Assistant Network Communicator) has been busy on the road, making stops at...

PASADENA, Calif. - As Wescom Credit Union's small PT Cruiser "convoy" zips around southern California, consider it branding on the move. The three cars toting license plates 1WESCOM, 2WESCOM and 3WESCOM are the brainchild of Wescom CU President/CEO Darren Williams who wanted his business development officers to have vehicles that...