X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

MODESTO, Calif. – Valley First Credit Union has literally breathed life into its preteen club Planet M with a life-size version of HANC. Taken from the main character of Liberty Marketing Services’ popular Planet M, eight-foot HANC (Human Assistant Network Communicator) has been busy on the road, making stops at local baseball games, county fairs and parades. “When we saw HANC, we thought how great it would be to have an actual character at different events in the community. What better way to educate the children?” said Anita Morphew, marketing director at Valley First CU. After about six weeks of working with a costume company, HANC was ready to be introduced during Planet M Youth Day and was quickly dispensing hugs, shaking hands and even boogied around the branch parking lot. “HANC really ties things together,” Robert Shepard, Liberty district representative, said. “They want people to associate HANC with the credit union, and it’s working pretty darn well.” The $186 million credit union has also tapped Liberty Marketing Services to launched boom!T for its teen members. “If you don’t target youth, they’re not going to know anything about a credit union when they get older,” said Morphew. “We must educate children so they know about credit unions, the benefits of credit union membership and the differences between credit unions and banks.” [email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.