Marketing

For the past few weeks, drivers on major roads in Las Vegas have spotted a popular breakfast food on billboards, but the ads arent for a restaurant.

A cash mob hit a local restaurant in Oshkosh, Wis., courtesy of the $384 million CitizensFirst Credit Union.

The $4.5 billion Delta Community Credit Union in Atlanta said in an Aug. 20 release it has hired Eve Nimkar as its new vice president of marketing.

Rebranding for Salem credit union nine years after charter change.

CUSO focus group participant says business banking with credit unions might project small image.

Kehrer Saltzman research also cites gap between consumer trust in banks and credit unions and their trust in the advisers who work there.

The $1.9 billion Chartway Federal Credit Union in Virginia Beach, Va. announced Aug. 13 it will consolidate two previously merged Utah-based credit unions effective Oct. 1. The two credit unionsHeritageWest and Utah Centralare both located in the greater Salt Lake City area and were merged into Chartway in 2010 and...

Call them what you will. Gen X, Gen Y, Millennials or the Echo Boom. They are the next generation of consumers who have crossed the bridge from a brick and mortar world to an environment that thrives on digital interactions.