Marketing

Kalamazoo credit union helps welcome back Western Michigan University students with live billboard postings during community celebration.

Kalamazoo credit union helps welcome back Western Michigan University students with live billboard postings during community celebration.

The age of advertising is safely behind us. Members are overwhelmed by too many marketing messages, and have learned to tune it all out. However, dont take that as a suggestion to reassign your credit unions marketing staff to the teller line.

Start discussing social media and the talk quickly turns to its merits or lack thereof. Despite their perceived hurdles, with a little strategic creativity, some credit unions have managed to strike the right balance.

Fifty-one credit unions meeting in San Juan on Friday for day-long how-to with CMG specialists.

This infographic takes a look at how well social media is integrated into marketing strategies.