Marketing

Lenders are always challenged with finding innovative ways to grow their portfolios. As the appeal of broad-market direct marketing dwindles in our highly competitive marketplace, lending institutions are moving to more-targeted acquisition strategies by leveraging a deeper understanding of a members lifetime value.

Calcubot Cloud enables users to explore a loan on Facebook and continue their investigation on the Web or vice versa.

Massachusetts credit union rebrands after long association with telephone workers.

Thats one of the findings from a study from research firm Kehrer Saltzman & Associates, which was sponsored by CUNA Brokerage Services Inc.

Thats one of the findings from a study from research firm Kehrer Saltzman & Associates, which was sponsored by CUNA Brokerage Services Inc.

Cy-Fair Federal Credit Union in Houston said it has hired Brett Wooden to the newly created position of senior vice president for marketing and innovation.