Marketing

Sweepstakes are increasing in popularity with credit unions as key marketing tools. But, sweepstakes are highly regulated and can raise significant compliance issues.

Here's what some experienced marketers are looking at as the new year rushes in.

Big Texas credit union re-brands branches bought from local bank in Houston area.

Fort Community CU in Wisconsin one of 20 institutions across the land participating.

Fort Community CU in Wisconsin one of 20 institutions across the land participating.

Objective measurements to quantify marketing life effects a focus of research from CUNA group.