Credit unions from coast to coast tapped into pop culture,entertainment and social media to raise awareness, engage membersand increase revenue in 2013.
Some co-ops took unusual steps to capture members' attention.For example, the $522 million Credit Union of America in Wichita,Kan., invited attendees at its annual meeting in March to join indoing the Harlem Shake, a popular dance, and to create a video.
To promote the video, the credit union offered $10 iTunes giftcards to the first 500 members to view it, a milestone reached inless than 48 hours, the credit union said.
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