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Recommendations, referrals, word of mouth marketing, social referrals; read any marketing publication and you are likely to find these phrases in abundance. In the age of social media and websites that host peer reviews such as Yelp, consumer to consumer, or C2C recommendations and reviews, are the new reality for businesses. Exposure to this phenomenon is beyond your control; however, capitalizing on the trend is not. If you haven’t considered a formal referral program for membership acquisition, read on. If you have a program already, pat yourself on the back for being ahead of the curve, but read on anyway, because you might be able to improve your program.

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