Most of the top brass at the nation's largest technology-focusedcompanies are nowhere to be found on social media, at least in anofficial capacity.
That's the finding released this week by Augure, a provider ofinfluence marketing software founded in Paris in 2002 and nowclaiming a client list of more than 1,500 companies andagencies.
The company said its research found that only 30% of theexecutive directors at NASDAQ 100 companies, including CEOs, areactive on social media, and that Apple, for instance, has noofficial social network presence at all, although its CEO Tim Cookdoes have a Twitter account and, with 248,000 online media hits inthe past year, he is the most influential leader across social andonline media.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.