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Why Credit Unions Need Social Media to Truly Serve Their Communities

If your social strategy doesn’t utilize employees to build connections in the community, it’s time for a revamp.

By Doug Wilber | August 09, 2019 at 09:00 AM
Engage entire communities on social media.

The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.

A solid community connection is the lifeblood of a credit union, and social media is the perfect tool for building it, as it allows organizations to engage users across the world or right down the street. When your credit union drives that engagement, it can mean big wins for both your brand and the community at large.

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