Marketing

Hispanics are the fastest growing segment in the U.S. population but are also among the most underserved minorities by financial institutions. The census estimated that the Hispanic population in the U.S. by 2006 was 44.3 million, about 15% of the total population.

PHOENIX -- Calling itself "the big Super Bowl winner," the $1.1 billion Arizona State Credit Union detailed its marketing success Friday in taking advantage of next Sunday's Super Bowl game by using ticket giveaways and radio promotions including one that invites CUs across the U.S. to donate to Children's Miracle...

DULUTH, Ga. -- Credit union advocacy/awareness campaigns are getting an early jumpstart for 2008 with two state leagues, Georgia Credit Union Affiliates and the Illinois Credit Union League, unveiling separate TV ad campaigns this week with the Georgia venture highlighted by country singing star LeAnn Rimes.

DALLAS -- In a revved up advocacy pitch to voice the industry's favored role on subprime mortgages and to address recession fears, the Texas Credit Union League revealed Thursday the launch of a statewide media blitz to gather and publish scores of credit union "success stories."

KALAMAZOO, Mich. -- Thanks to four years of fund raising, western Michigan credit unions working under the umbrella of the Kalamazoo Chapter of the Michigan Credit Union League are receiving credit this month for support of this area's first neonatal hospital.

ATLANTA -- Honoring its nearly 70-year heritage to Delta Air Lines, yet looking ahead to future growth opportunities, $2.5 billion Delta Community Credit Union recently unveiled its new logo.