Marketing

NEWPORT BEACH, Calif. -- Credit unions that sent marketing directors to the Marketing Association of Credit Unions' annual conference last week may hear a new term come member survey time: net promoter score.

The Marketing Association of California drew more than 100 credit union professionals to Newport Beach, California for this year's annual conference and awards ceremony, held May 21-23. Credit Union Times asked attendees the following question: If you were in charge of an industrywide credit union campaign, where would you begin?

NEWPORT BEACH, Calif. -- Common Wealth Credit Union of Lloydminster, Alberta, added the Marketing Association of Credit Unions' MACQUEE Award to its trophy case at MAC's annual conference award dinner May 22. The $1.6 billion Common Wealth picked up three CUES Golden Mirror awards last week.

SEATTLE -- Jeffry Pilcher, creative director and strategist at Weber Marketing Group the last eight years and who has played a role in some of the biggest credit union rebranding campaigns, is going out on his own this month to form an on-line branding firm, publication and blog.

MINNEAPOLIS -- It was a big night for marketers as 2008 CUES Golden Mirror Award winners were announced during the recent CUES Experience: Immersion Learning for Marketing, Technology & Operations Leaders conference.

NEWPORT BEACH, Calif. -- Those Canadian stick figures on YouTube scored another big U.S. marketing award.