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HOUSTON — The urgency to court Generation Y continues to reach a high pitch among credit unions. However, nontraditional outlets such as music and concerts may be another way to help woo this group of 30 million.

That was the message from keynote speaker Jason Dias, president of Eloquent Online, a marketing firm, who spoke at the African American Credit Union Coalition’s conference yesterday evening on how creative credit unions should be in attracting those born between 1983 and 1997.

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