Jeanne D'Arc Credit Union has tapped Hampton, Va.-based brand development firm Raoust+Partners to help breathe new life into its brand identity.
Playing up its tagline "we share a common thread," the move is part of an overall awareness strategy tying back to Jeanne D'Arc's nearly 100-year history and commitment to the communities served.
To ensure a consistent brand message, the firm will also play a role in redesigning everything from the credit union's branches, signage and Web site, to the interior of Jeanne D'Arc CU's new headquarters at the historic Tremont Yard site in downtown Lowell, Mass.
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