NuUnion Credit Union's latest billboard ads have got consumers thinking.
The billboards deliver messages in the form of mathematical equations that need to be solved.
Consumers are directed to a microsite, YouAreSoSMART.org, to enter their guess and find answers to some of the campaign's questions. For example, the answer on the site to the billboard equation 4×13-52 is 0 as in, "No ATM Fees. That means every ATM is your ATM. Pretty sweet, huh?" The site also provides financial tips and details on NuUnion CU's new SoSMART checking program.
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