Marketing

City County Credit Union has looked within to help reach out to its changing member demographic.

Nevada Federal Credit Union has hit the celebrity blog circuit.

Kinecta Federal Credit Union is making a statement for going green.

South Texas credit unions were acting cautiously Monday in connection with safety/soundness advertising following the weekend collapse of the $13 billion Guaranty Bank of Austin, the nation's second largest banking failure in 2009.

The affiliate concept for credit union mergers, though appealing for marketing image and messaging, is simply impractical, according to the CEO of a Nebraska CU that just completed a consolidation.

The annual East Coast Credit Union Marketing Conference, sponsored by the North Carolina and Virginia Credit Union Leagues next month, has set its sole focus on Gen Y and youth programs.