Marketing

Georgia Federal Credit Union has hit the ice to deliver the message about its free checking.

It's not just Gen Y that likes to engage online, so Verity Credit Union has issued a call to all moms.

Bank failures and media coverage of them have led credit unions to renew their safety and soundness marketing campaigns.

Searching for a more realistic definition, the $210 million City Credit Union of Dallas has renamed marketing as the brand innovation department.

Alabama credit unions Tuesday were already seeing a flow of new deposit and loan business as they capitalize on last Friday's collapse of the $25 billion Colonial Bank of Montgomery, the biggest failure in a year.

The $814 million Nevada Federal Credit Union is using an ad pitch hitting on "an out-of-state credit union" coming into town.