The affiliate concept for credit union mergers, though appealing for marketing image and messaging, is simply impractical, according to the CEO of a Nebraska CU that just completed a consolidation.

The merger of the $6 million Southeast Nebraska FCU of Beatrice and Aliant CU of Lincoln, Neb. was announced last December.

Originally, Southeast Nebraska was going to be an "affiliate" of Aliant, President/CEO Kenneth Miller said, noting the push to retain that moniker was spurred "by all of the many bank mergers that were occurring across the country about that time."

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