Marketing

Invest in America has expanded its credit union member discount program to two new businesses.

Come January, there will be few headlines declaring the oldest baby boomers are turning 64. Newsweek and others will hold off on their boomer covers until 2011 when they can show aging hippies pulling Medicare cards from their hemp-made wallets.

Memo to credit unions trying to woo baby boomers: nix the ads that feature stereotypes of what older members might or should be doing in their golden years and don't even think about ads that show an older man with a younger woman.

Adapting to the times can mean identifying and forging new partnerships within the communities served.

The blog network has a new credit union entry this month from an out-of-work CU marketer from Illinois, whose weekly radio internet show, "CU Chat Up" is gaining some high profile attention.

The Texas Credit Union Foundation revised the existing National Endowment for Financial Education's high school financial planning program in 2006.