Marketing

While most are cutting back, Pacific Service Credit Union in Walnut Creek, Calif., is giving more.

The economic turmoil that has severely impacted the nation's financial health hasn't spared the nonprofit sector, including the Children's Miracle Network and the Credit Unions for Kids campaign.

Chartway Federal Credit Union, Virginia Beach, Va., raised over $400,000 through its charitable arm, the We Promise Foundation.

Black Friday proved to be a boon for Service Credit Union as it launched its own One-Day Sale.

With the economic blight in Michigan, the $240 million OMNI Community, is using the year-end special dividend as a way to promote its own "Economic Stimulus Package" with a Jan. 8 payout of $750,000.

Michael Prior recalled the Y2K hysteria that led many to withdraw their money from credit unions and banks in the weeks and days leading up to Jan. 1, 2000.