The NFL Players Association has joined forces with financial education program provider Financial Finesse to launch a comprehensive program which gives NFL players the financial guidance they need. "There's been a long standing need for this kind of financial education for our members who have unique circumstances that make financial planning particularly difficult," NFLPA Executive Director DeMaurice Smith said. "With no guarantees in NFL contracts and the potential for a 2011 lock out, we want to make sure our members are prepared for injury or anything that cripples their career. We'd also like them to transition from football to a lifetime of financial security and independence-something that is possible only with smart financial planning." The partnership with Financial Finesse was created in an effort to ensure that every player has the information and tools they need to prepare financially for any potential obstacle and to establish lifelong financial security for themselves and their families. The new initiative will provide all NFL players and family members access to unlimited financial guidance through a patent pending online platform at no cost to the player. Program features range from real time, personalized financial assessments and education plans, as well as customized financial planning workshops, to help in evaluating business opportunities available to players.