Marketing

Searching for a more realistic definition, the $210 million City Credit Union of Dallas has renamed marketing as the brand innovation department.

Alabama credit unions Tuesday were already seeing a flow of new deposit and loan business as they capitalize on last Friday's collapse of the $25 billion Colonial Bank of Montgomery, the biggest failure in a year.

The $814 million Nevada Federal Credit Union is using an ad pitch hitting on "an out-of-state credit union" coming into town.

To help boost the local business economy and offer perks to members, the $166 million North Jersey Federal Credit Union has created a new program to make both happen.

Vantage Credit Union recently held a putt-off in place of its annual golf tournament to help raise scholarship funds for area high school students.

GTE Federal Credit Union is giving local 12- to 22-year olds someone they can relate to with its new U22 account.

A second Phoenix credit union, the $420 million Arizona Central, has created a Web site to help the state's unemployed to help them find jobs and get financial aid.

Reflecting what it calls a more realistic definition, City Credit Union of Dallas has renamed marketing as the brand innovation department.