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Hughes FCU Hires Basketball Coach as TV Pitchman

The $500 million Hughes Federal Credit Union of Tucson has hired the University of Arizona head basketball coach as its new TV spokeswoman under a campaign aimed at tying the CU brand closer to college athletics.

The $500 million Hughes Federal Credit Union of Tucson has hired the University of Arizona head basketball coach as its new TV spokeswoman under a campaign aimed at tying the CU brand closer to college athletics.

The Tucson CU said it has hired the coach, Sean Miller, for a series of 30- and 60-second commercials that began appearing last week trumpeting Hughes as a CU that “improves financial lives of members.”

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