Marketing

The $347 million LA Financial CU, an early California advocate of bank-bashing ads, announced it has refined its “breakupwithmybank.com” ads,…

California's CBC Federal Credit Union and Water and Power Community Credit Union have joined the iPhone app revolution.

The Iowa Credit Union League has unveiled its official Facebook page Iowa Little Guy.

Many baby boomers in the 57 to 65 age range still consider themselves middle-aged or young and insist one is not old until they have reached the age of 80.

There are more Americans today aged 51 than any other age. Yet women uniformly report that they feel invisible in the marketplace (whether the mall or the bank) after turning 50. The biggest growth opportunity for any financial institution in the next 10 years comes from winning business from this...

Baby boomers make up 39.6% of the adult individuals in the U.S. credit union space. Baby boomers were born in 1946-1964.